The dream of ESAT’s management team is not just to continue the current level of programming but also to increase ESAT’s quality, its capacity and its availability to Ethiopians around the globe. Therefore, to add more programming, to cover very expensive satellite costs and to put ESAT on a strong financial foundation, ESAT’s governing Board has launched a two-month global campaign to raise $1 million, that will last from January 15 to March 20, 2011. The money raised from the campaign will cover 12 months of our current broadcasting cost and finance ESAT’s expansion plan outlined below. The three-stage implementation of the plan is highly dependent on the amount of funds raised on this campaign. More at ecadforum.com